1.What kind of headline was used?
benefit headline
2.Was there a subhead and a slogan?
no
3.Was the visual attractive?
yes! The picture is cute and colorful.
4.Was the overall lay-out creative?
yes! The michelin throws tires from its body.It is very creative.
5.Does it make the readers think?
yes!
6.In what way?
The ad's scene is on the road and I will think about my dad's car. A tire to a car is very important . If the car doesn't have good tires and it may cause a serious accident we don't expect.
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